Brand like a Rock Star: Lessons from Rock 'N' Roll to make your Business Rich and Famous @Rs.97 from Amazon.
Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands. Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, KISS and many other legendary bands with sound business advice to deliver a rockin guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process.
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